When we talk about the future visualizing the hopes and ambitions as highly-valued goals that we look forward to achieving, this should not be confined to wishes. Instead, we must accept the challenge and adopt a proper scientific planning approach being accompanied with hard work in order to be able to cope with all around us and join the procession of the modern era. This makes it inevitable for us to optimize the utilization of our abilities and resources to become a highly reputable entity all-over the world. This is in an era that obliges us to adhere to innovation, creativity and continuous development and upgrading in order to support competitiveness and deepen the desire for survival.
Therefore, I solicit all employees – my colleagues and my sons – to exert their best efforts to achieve our ambitions, maintain our company’s high reputation and always advance it forward.
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The company shall maintain its leading position in satisfying all smokers’ tastes through a variety of tobacco products. It shall also fulfill its responsibility to make use of advanced technological methods in manufacturing tobacco products observing the healthy, social and economic aspects.
Eastern Company “EC” seeks to make best use of its leading standing with the purpose of manufacturing all varieties of tobacco products in order to satisfy all smokers’ tastes and meet all customers’ needs either inside or outside the Arab Republic of Egypt. It also seeks to develop those different products in order to maintain them at the same level of its leadership. Moreover, it seeks to realize its future ambitions on other levels with regard to environmental protection.