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EC Marketing Principles :

One of the most important Principles that guide EC's performance that has been applied for years is not to seek increases in sales , but rather to satisfy the demand smokers to smoke more or to attract new smokers .

Our political and economic obligation commit us not to abandon satisfying the demand on tabacoo products for imported or smuggled products . EC opts to maximize profits by rationalizing the production costs on one hand and have a sound pricing for its products on the other .