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Products
and Marketing
EC Marketing Principles
:
One of the most important
Principles that guide EC's performance that has been applied
for years is not to seek increases in sales , but rather to
satisfy the demand smokers to smoke more or to attract new
smokers .
Our political and economic
obligation commit us not to abandon satisfying the demand on
tabacoo products for imported or smuggled products . EC opts
to maximize profits by rationalizing the production costs on
one hand and have a sound pricing for its products on the
other .
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