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                     EC Borg El Arab Tobacco Warehouses Are Going To Be Inaugurated on Thursday of 14/6/2012 at 12.00 pm                            International Award for Business Excellence                 EC Ordinary General Assembly 2011            Ethiopian Delegation Visit Egypt From 22 – 25/9/2011       EC's Board Member, as Giza governor          International Trade Exhibition - Addis Ababa 2011         EC has awarded International Accreditation Certificate within ISO 17025:2005             EC Sport Achievements at the last part of the year 2010        EC launching new brands     EC participation in the International Trade Fair 2010, Kampala, Uganda           EC assigned (AA -) Rating Certificate on September 23,2010       Eastern Co. participates in Uganda International Trade Fair      EC Ordinary General Assembly Convention          A ceremony for the Joint-venture agreement between EC & Tag           EC has awarded "International Star for Leadership in Quality Award" from Business Initiative Directions "B.I.D"                the First Chess Team was crowned in the first place in The Egyptian Cup for Chess 2009/10                      EC's new brand "Cleopatra" introduced recently in the domestic markets is competing fiercely with foreign brands.                 6th of October Industrial Complex initial inauguration. 

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Products and Marketing

 

EC Marketing Principles :

One of the most important Principles that guide EC's performance that has been applied for years is not to seek increases in sales , but rather to satisfy the demand smokers to smoke more or to attract new smokers .

Our political and economic obligation commit us not to abandon satisfying the demand on tabacoo products for imported or smuggled products . EC opts to maximize profits by rationalizing the production costs on one hand and have a sound pricing for its products on the other .