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EC adopts a marketing policy primarily dependant
upon determining smokers' needs, and always trying to satisfy their tastes. This
never means that we are seeking to make an increase in smoker numbers, yet to
meet an existing demand on tobacco products in order to stand on the face of
imported and unknown products.
This relies upon using updated techniques of
distribution and developed information systems of marketing as a key axis to
support competitive capabilities of our products within the local market as
follows:-
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To diversify existing
distribution channels, and to increase rate of participation of trade discount
dealers into the current distribution structure; this shall have an effective
impact on sales refreshment and marketing cost reduction.
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To use untraditional
techniques in sales refreshment so as to be able to stand wild competition
especially under current increasing restrictions and legislations.
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To collect customers'
opinion via our complaint hot line No.: 19697.
- To computerize dealing
system with dealers, as to be centrally connected in order to ensure flow of
information at due time and place.
|
Year |
Value (Billion)
LE. |
|
2008/2009 |
9.1 |
|
2009/2010 |
9.8 |
|
2010/2011 |
13.6 |
EC's No. of approved warehouses is 380
distribution warehouses.
EC's No. of interested dealers is 140.000
dealers.
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